Inhouse product
Description
Brand Close Up
The new Complete Fresh Protection toothpaste is a premium multi-benefit offering from Closeup that takes care of all your important oral care needs as follows:
Strong Teeth
Acidic foods and drinks we consume can erode the tooth enamel. The fluoride in our toothpaste replaces lost minerals in the teeth, making it stronger and more resistant to acid attack. Closeup has a higher level of fluoride than competition and gives better strong teeth as a result.
Prevents Tooth holes
Closeup contains the highest level of fluoride recommended by dentists. This fluoride is responsible for protecting the teeth against cavities and holes and can also reverse early stages of cavities.
Cleans Deeply
Closeup contains high & medium abrasive silica responsible for better cleaning, stain removal and whiter teeth.
Fights Bacteria
Closeup contains Anti-bacterial Zinc (ABZ) that fights bacteria in the mouth, giving it 3X Bacteria Busting Power for Complete Fresh Protection.
Fresh Breath
Closeup contains Anti-bacterial Zinc (ABZ) which kills bacteria that causes bad breath. Its unique menthol peppermint flavor together with the Anti-bacterial Zinc (ABZ) gives long lasting fresh breath, better than competition.
The Closeup Story:
The story begins in 1965.
Before Closeup, the world of toothpaste was all about white chalk based pastes.
Gel: Proven Efficacy for Good Oral Health
Blue light technology has enabled us to achieve the maximum results for whitening teeth. We injected that technology in our product line.
Benefits of a well-formulated gel-based toothpaste:
Enhance breath-freshening efficacy
Enhance the plaque removal functionality
Remove extrinsic tooth stain
Well formulated gels such as Closeup have a unique formula that allows for better reach all over the mouth and deliver all the benefits stated above.
Less than 3 in 5 youths believe they can get close to someone they are attracted to. In the many years that we have stood for closeness, we have learnt that love happens in more ways than one. Don't let barriers hold you back from experiencing love!
In the face of adversity, love only gets stronger. Two people in love can only get closer.
So, from now on, Closeup pledges to advocate for giving love a chance in the most relevant ways we possibly can. Not just in words, but through concrete actions that support communities.
Be our ally and join us in this movement.
Together, we can build a world that is ready to #GiveLoveaChance
Closeup’s Vision:
To be the number 1 youth confidence symbol.
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